Jim Beam Bar Serve 10% is a bold, ready‑to‑drink bourbon and cola premix designed to deliver a bar‑strength serve straight from a 250 ml can. Built around Jim Beam White Label bourbon, it opens with sweet cola aromas layered with classic Jim Beam notes of vanilla, caramel, and a whisper of oak. On the palate, the rich bourbon character—vanilla, toffee, and light spice—is balanced by a full, rounded cola sweetness and gentle carbonation, giving a bigger mouthfeel than standard RTDs. At 10% ABV, it carries a noticeable but smooth warmth, finishing clean with lingering caramel and oak. Best served chilled, over ice, or straight from the can, it’s a convenient, fuller‑bodied take on the classic bourbon and cola.