What's Coming? Beverage Trends of 2024

As the first week of 2024 comes to a close it's time to take a closer look at what we can expect in alcohol and beverages. What do people want to drink? What are their drinking habits?

Dataessential's 'Future of Drink' report takes us deep into what will emerge this year in the industry, as well as some mega-trends we'll definitely start to familiarise ourselves with by the years end.

Here are some of our favourite picks:

Cross-Over Creations
As we go on there are fewer rules than ever when it comes to alcohol and beverage combinations. With 2023 seeing a spike in hard sodas and wine cocktails, these traditional categories we have come to know are getting increasingly blurred.

Options like tea-based alcoholic beverages and coconut water are catching the interest of consumers.

Asian Spirits
One that's really made its mark at Sense of Taste are the rise of spirits from Japan, China, South Korea and more. We've seen Japanese whisky absolutely soar in popularity so much so that it was ranked in the Top 3 Categories this year at Sense of Taste. With Japanese whiskey making itself known in the market, this paves the way for other whiskies in Asia to shine.

House of Suntory just released their latest rare and limited-edition Japanese Whiskies, and you can get them from Sense of Taste. From Hibiki 21 Year Old Blended Japanese Whisky - 100th Anniversary Edition to Yamazaki 25 Year Old Single Malt Japanese Whisky. Shop the latest House of Suntory online here.

Image: House of Suntory Instagram

The Minimalist
When it comes to our beloved wine category, it's predicted that a focus on natural and minimalist winemaking approaches will take over. As technology advances, we will also see consumers wanting an integration of technology and wine apps as well as the exploration of alternative packaging options.

When it comes to natural there are quite a few wineries making changes, Vasse Felix is one of them. Did you know all Vasse Felix vineyards in the Margaret River are now certified organic? Shop Vasse Felix online now.

New Regions Joining the Game
With prices of fruit increasing across Australia, you can expect to see new regions and vineyards joining the game. Seeking affordable fruit, a new generation of winemakers are exploring lesser-known regions across Australia.

Healthier Options
It goes without saying that people are becoming more and more health conscious. With the rise of the low calorie and low sugar drinks, this is what people want to see and consume more of in 2024. This will see more natural wines, low calorie beers and cocktails being introduced into the market.

Shop your favourite low calorie beers and more online now.

Above: Ballistic Beer Co. Youtube

Sustainabile Sips
Consumers have and always will be increasingly concerned about the impact their drink of choice is having on the environment. Sustainable beverages can include those that are produced in a way that has less impact on the environment and sustainable packaging.

We are proud to already work with sustainable-minded winemakers to help make the world a better place. Some of our favourite brands that make a positive impact in the sustainable space include Yalumba Wines, Grant Burge and Henschke.

Image: Yalumba Wines Instagram

We're ready to have our biggest year yet! You can bet you'll be seeing all of the above in one way shape or form in our product listings and in what we do at Sense of Taste. Shop online or in-store at your local Sense of Taste and enjoy premium wines, high-end spirits and more at affordable prices.

Shop online now at Sense of Taste!